Sharpen analytical skills to improve business outcomes

IBM Cognos 10 provides a unified decision workspace that lets users view, assemble and personalize data quickly, according to their own needs and without help from IT. With IBM Cognos 10, you can:

• Combine data from any source and explore it from any perspective for a complete understanding of outcomes, opportunities, threats and trends.
• Expand your expertise beyond traditional business intelligence capabilities without needing to switch tools or learn new applications.
• Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.
• Enable business users to increase their personal productivity and independence from IT.

View, assemble and personalize information for new perspectives and insight

Increase business intelligence usage and expertise across your organization with a user interface that's easy to learn and fun to use.

The new user interface lets you explore any combination of data over any time period (past, present, future) to create unique and personalized views of business performance. Now, you have the freedom to access and analyze more information than ever before.

• Drag-and-drop assembly and search-assisted authoring expand user access to the broadest range of information types.
• User interface supports the entire range of expertise, from absolute beginners to analysts and advanced report authors.
• Unified capabilities offer unlimited opportunities to combine and interact with data to analyze performance.

Give business users the flexibility they're looking for without compromising performance or IT security.

IBM Cognos 10 lets users expand their perspectives on business performance through new support for external data. Now, users can bring any data into their BI environment quickly, regardless of where it resides. With IBM Cognos 10, you can:

• Incorporate data from spreadsheets and disconnected departmental systems into your information for rapid reporting and ad hoc analysis.
• Query or merge external data without the need for models or cubes.
• Combine data sources from other users without impacting data integrity.
• Access data stored in SAP Business Warehouse (BW) without the need to model it first.
• Implement system control and file size limits for individual users.

Explore any information from any perspective with a single experience

Expand your expertise beyond traditional BI and simplify your IT environment by integrating statistics and predictive content into your decision-making.

In addition to its core BI capabilities, IBM Cognos 10 includes powerful statistical capabilities that let you identify and explore patterns hidden within your corporate data. Now, from within a single workspace, you can derive more detailed insights into your business drivers to make more confident decisions.

• Wizard-driven statistical analysis makes it easy to create and distribute new insights to frontline decision-makers.
• Histograms, box plots and descriptive tables provide greater visibility into key customer demographics and business trends.
• Control charts and rules help you boost profits and cut costs by revealing when performance exceeds guidelines or tolerances.
• Regression analysis, means comparisons and correlation features help you test hypotheses about business performance and adjust tactics for better results.

IBM Cognos 10 also streamlines the sharing of predictive content between your existing IBM Cognos and IBM SPSS environments. For example: use information modeled in IBM Cognos 10 as a source for IBM SPSS Modeler and automatically publish predictive results back to IBM Cognos 10 for immediate use in your BI workspace.

Move seamlessly from analyzing current results to determining future performance

Identify and evaluate the impact of different scenarios on future business results with “what-if” capabilities. IBM Cognos 10 delivers scenario modeling capabilities that help you make better recommendations about strategy, tatics and timelines. Now, you can explore limitless possible outcomes and choose the ideal course of action.

• Create and evaluate multiple business scenarios on the fly.
• Share views and collaborate on possible courses of action without leaving the workspace.