Respond quickly to changing business conditions

IBM Cognos 10 delivers interactive insights anywhere they're needed to help users make the right decisions instantly, within the correct business context and at the point of maximum impact. With IBM Cognos 10, you can:

• Deploy mobile, interactive analytics to everyone who needs them.
• Increase your effectiveness even within the shortest time frames.
• Integrate analytics into everyday activities and workflow.

Give people information where and when they need it

Give front-line and customer-facing employees the timely information they need to make the right decisions. IBM Cognos 10 features expanded support for the iPhone and iPad, plus an enhanced BlackBerry interface that lets users consume and navigate information on the spot. Now, users can make better-informed decisions and take immediate action, wherever they are.

Work with your data, even while you're offfline

Expand the reach of your analytics deployment to users beyond your infrastructure. IBM Cognos 10 provides an interactive analytics experience that lets users browse and explore data within a self-contained offline environment. Now, users can take their data with them to discover opportunities and analyze trends even when they're not online.

Make better decisions more quickly than ever before

Identify and analyze trends, threats and opportunities as soon as they emerge, and make better decisions based on continuously updated data. IBM Cognos 10 enables real-time information monitoring and alerts shaped by your current business context and in light of possible future outcomes. Now, frontline workers and operational managers can work effectively and make better decisions within even the shortest time frames.

• Real-time monitoring enables intra-day / intra-hour decisions.
• Instant alerts and up-to-the-minute information ensure optimal performance of your key business processes.
• Ad hoc and trend analysis lets you identify and isolate performance problems for quick resolution.

Integrate analytics into everyday activities and workflow

Expand the reach of your analytics content and capabilities and reduce the IT workload. IBM Cognos 10 features mashup capabilities that let you bring analytics into everyday business applications and collaborative environments. Now, users can access trusted analytics within their core business processes for better decisions and results.

• Reuse content and interactive analytics reduce IT rework and ensure broad distribution of trusted analytics content.
• Flexible output including XML (simley, Layout Data), HTML (including fragments) and JSON ensure broad compliance with third-party applications and portals.
• Paged support access (first/next, previous/last), support for caching and high-fidelity layout improves end user experience and promotes broader adoption.
• Support for IBM Cognos 10 content and rich API simplifies and streamlines new application development.

Accelerate decision-making and improve results. IBM Cognos 10 features business-driven workflow that lets users identify, act on and follow performance alerts. Now, users across your organization can establish repeatable processes to address performance issues.

• Address critical issues more efficiently with automated notifications, approvals and escalations.
• Increase accountability and improve governance by connecting stakeholders and owners directly to key processes and tasks.
• Establish an audit trail to capture the processes and information that led to previous decisions.